You have created your business, and you don’t Sure, now is the stage to have a website get started. But above all, it is important to know what it is.
Some figures on the Internet around the world:
- 3.81 billion Internet users, or 51% of the population
- 2.91 billion Subscribers on social networks, or 39% of the community.
The Internet penetration rate in the world:
- 88% in North America
- 84% in Western Europe
- 29% in Africa
- 33% in South Asia
What is a website?
A platform is a collection of websites linked together by links that allow you to go from one to the other. The pages are consulted from an internet browser, and the files are hosted on a server accessible under an address with the same domain name. The collection of websites makes up the World Wide Web. On a page, you can have text, images, and videos.
What are the different types of websites?
To select the kind of site you want to set up, you must know your goal. Is it to sell? Become known? Attract new customers? For each need, there are one or more corresponding website categories.
Showcase site:
Information on the activities of an organization, its goods or services is displayed on a showcase platform. It is intended to attract the interest of an Internet user without engaging with him. It is intended to attract the attention of that user. It’s an insightful place.
E-commerce site:
An e-commerce site is a site through which the company sells its products and services with online payment management. An e-commerce site requires a lot of functionality and power. It is for this reason that it is more expensive than a showcase site.
Institutional site:
An institutional site aims to present the company to promote its image to prospects, customers, suppliers, and partners.
Custom site:
A tailor-made site is made respecting a specific customer need. It is a unique site in terms of functionality. Products and services are presented especially.
How important is a website?
Most of the world’s population now uses the Internet. The web is accessible anytime, anywhere. Why not take this opportunity to reach your customers and prospects?
A website is a real virtual showcase that allows you to be visible on the net and communicate in real-time. It’s an investment rather than a cost. That makes life easier for customers. It is enough to have well-structured, relevant, and attractive content to occupy the first place on the web and increase its notoriety.
Having a website also guarantees proximity to your customers and facilitates contact. On its own, the website prospects sell and build loyalty; that’s why you have to consider the requirements of your clients to be able to meet them.
It’s also a great marketing tool that takes care of promoting your products, customers, and brand. To outrun your competition, there is nothing better than a good website.
Developing it and putting it online is not enough. It must be revitalized with regular updates. Being complementary with social networks, like Facebook, Twitter, LinkedIn, Google+, you can, through them, find a good way to refer internet users to your site.
Developing a good web presence is a great strategy for growing your business.
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