The SEO (or SEO) is designed to optimize a site so that search engines analyze it. We first optimize the technical part of the site, its code, so that the language is understandable by robots from Google, Yahoo, Bing, Qwant, Duckduckgo, and their colleagues. This is done; it is now necessary to optimize the content of the site, page by page, whether at the level of product sheets, or business pages, to position the most relevant pages on the requests most able to drain traffic and generate conversion. Finally, in a third step, a site will seek to acquire links pointing to its pages. This will show the robots the relevance of the site on a given theme, and therefore increase its authority. Let’s see these different points in more detail:
SEO AUDIT & TECHNICAL OPTIMIZATION OF A SITE
It is above all about analyzing the behavior of the robots when they arrive on the site, to understand how they explain it, what they know. We know a robot has a limited time spent analyzing every website. However, if you do not make it easy for him, he will not like you very much, and will not offer your content in a top position, whatever the quality. When you have the best content in the world, but it could not be evaluated and understood by the search engines, It would be a shame! For example, a robot can be caught in a spider trap; that is, it will be blocked, and pages that are created endlessly dynamically continue to crawl. As much to say to you that the site presenting this kind of anomalies will have a lot of difficulty in positioning itself. Hence, first of all, it is essential to optimize a website technically. The main criteria affecting natural referencing are relatively well known; Google has widely communicated on them. But this is just an iceberg tip. For example, with the experience of our experts, we have identified more than 200 unofficial SEO criteria, which will have a positive impact on a site’s positioning! SEO Services in Pakistan provide best Search engine optimization services.
SEMANTIC AND EDITORIAL AUDIT
Once your site is technically optimized, it’s time to consider whether it meets the demands and needs of internet users. For this, it is essential to carry out an editorial audit of the content of the site. Thus, you can weigh the content of your website and understand which requests your pages have the most potential to be placed on. The SEO editorial audit of a site allows you to choose to position the most relevant URLs on the right requests, that is to say, those that generate traffic and business. So you maximize the potential for transportation to your site, and when you couple that with your analytics tool, you can choose which queries drive conversions for your business. Finally, an SEO editorial audit allows you to analyze your site page by page, and therefore to trace any potentially duplicated content. This is the main problem that a website can encounter in terms of content, so avoiding duplicate content is essential.
KEYWORD STRATEGY FOR EFFECTIVE NATURAL REFERENCING
Now that you know how your SEO content is written, you need to analyze the search methods of Internet users, their needs, and finally know how to respond to them via natural referencing, that is to say how to position your pages on requests. By doing this, you will also realize that some queries are typed a lot on Google every month and that many sites have therefore created content to position themselves there. Hence, we analyze that the competition on these queries is healthy. But you can also realize that specific requests will be abandoned by your competitors, while they can bring significant traffic, and therefore conversion! It is the work of our experts to detect this kind of request, where it will be easier to position the relevant URLs, and more quickly while tackling competitive offers, which will take more time no matter what. And work.
QUALITY CONTENT
If previously the number one criterion for positioning a site for Google was the number of links pointing to it, today this is no longer the case. Since the implementation of the different filters of its algorithm, Google has weighed the many SEO criteria differently that we have just spoken of. The number one criterion of SEO today is quality content. We have already explained to you that having the best content in the world but not crawling by search engines is no use. But once the site is technically optimized, it’s time to create that great content. But then, how to create quality content will you tell me. You have a problem, a need, you are looking for a solution. If this is the case, and it inevitably happens to you plenty of times a week, what kind of content are you happy with? For example, avoid putting too much emphasis on your company, your business, it could be considered a clumsy commercial approach. Conversely, tell a customer experience, personal, that speaks to people, use storytelling. A story always speaks more to Internet users than a list of skills or technical specificities. Analyze your target carefully: who are you talking to? Is this content written for a parent? Or for an expert who will need a lot of details and technical specifications to know if your product/service is the one that corresponds to his need/problem. To sum up: Prioritize your content and be organized. This will help your readers and search engines to understand what’s essential in your content faster. Quote, create links to sites with authority (administrative sites, Wikipedia, etc.). Repeat yourself. We explain to you from an early age that you should use synonyms in your texts and not repeat the same words. But search engines need this repetition, even if they understand the synonyms. Conversely, do not over-optimize! Don’t keyword stuffing!
POPULARITY, OR NETLINKING.
As we indicated to you above, the number one criterion of positioning, for SEO, was previously the number of links pointing to a site. This has given rise to the development of various techniques for acquiring it. For example, one of the first ways to receive links was to list your site in a directory. These are also developed what is called farm links, sites creating relationships in large quantities to sites. Usually, these also benefit from a whole network to maximize the effect, even more, the links coming from different URLs. But this is all a thing of the past. Today it is better to bet on the quality of the site, the content, and the quality of the links pointing to your site. Unfortunately, like everywhere, quality comes at a price. Buying quality links has, therefore, become the norm, from places with consistency and relevance, but also from bloggers. The most popular strategy today, because it costs less, but takes time, is link baiting. It is about creating quality content, as we explained above, and which makes Internet users want to talk about it. And how are they going to talk about it? By sharing, on social networks, on their Twitter and Facebook profiles, or even better, on their blog, by writing an article and quoting yourself. This gives you content that is naturally created, consistent, and relevant to your business. Quality links in short and free! So let’s get to work! Optimize your site and make SEO your primary channel for acquiring traffic. And as it is the most profitable, it would be a shame to do without it!
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