Quality content is above all content that meets the expectations and needs of your target audience. To do this, semantic and strategic aspects must be worked on upstream, while respecting certain rules and drafting recommendations.
Here is an overview of the best practices to achieve in order to write good content for the web and hope to obtain good positions in search engines.
Writing quality SEO content
As a first step, it is essential to define what are the requests your target are looking for and to ensure that your content responds to them. Then, on a global strategic plan, you have to work on this content to make it attractive to your target, make it visible and organize it to facilitate access by Internet users. Quality content therefore responds to a specific expectation with original and relevant content thus provoking sharing through its quality to write for you website quality content just click on SEO services in Lahore.
Choose your subject and keywords to write for the web
It is a basic principle, but it is still necessary to linger a little. Search trends and search phrases are constantly changing. As proof of this simple observation with the Google Trends tool:
As you can see, the trends of interest in research are often a roller coaster ride. It is a different keyword which corresponds the most to the request of the Net surfer.
Thus, your content should take these trends into account in order to use the most suitable keyword (s) or phrases. Use tools like Ubersuggest, Answerthepublic, Yooda to find out the expressions used, take advantage of Google Trends to arbitrate between the key expression and more secondary terms.
Basic rules for writing effective web content
The rules for writing content for the web have not changed for many years, they evolve from time to time, but they have remained substantially the same over the past 5 years:
300 words minimum for optimized content
2 or 3 paragraphs with titles and if possible sub-titles
The keyword in the title of your content, then the long tail or secondary phrases in the subheadings and subheadings.
Internal links (to sub-pages or strategic pages) in order to work on the internal network. No need to put a multitude of links, it is preferable to center the mesh towards a content.
External links (in moderation) to support numbers or quote a source, if possible in NoFollow so as not to lose the robot.
Take an interest in compliance with the expectations of algorithms and their evolutions
Writing content for the web is above all to respond to your Internet users or prospects. However, it cannot be denied that it is also partly for robots and algorithms. Regularly take the time to learn about changes in algorithms. This can sometimes allow you to discover new writing opportunities or to better understand how Internet users do their research on the web.
Indeed, search engine algorithms are evolving in order to follow Internet users and better meet their expectations, so following recommendations is the best way to analyze potential behavioral changes.
SEO content tagging and formatting
Again, it is possible that you are already aware of content optimization strategies for the web in terms of beacon. These evolve occasionally, but do not seem ready to disappear, unlike the keywords tag.
Use metadata for the SEO page
Metadata is coded information added to your content in order to obtain a more attractive insert in search results and highlight the content of your page.
The title metadata: around 60 characters, or 545 pixels (and yes, it’s more a question of space than characters), the keyword or phrase at the beginning of the content.
The meta description: approximately 164 characters, or 1045 pixels, a sentence to encourage the Internet user to click on your content. Or part of the answer to the question asked.
Optimization of the html code in your content
The rules still haven’t changed!
→ Insert an h1, h2s and why not h3s: the logical structure, ordered succession is more important than the number. Remember to put keywords first, make it a sentence, and don’t overload the reading.
→ Use the strong tag to support key words or phrases in your writing. It is not necessary to highlight everything, prioritize and prioritize expressions.
→ Small novelty, not so new, to improve your referencing structured data : they are integrated at the beginning of the page in the form of code, in particular JSON-LD, and allow a different rendering in the search engine.
Media optimization of your web content
Quality content is content that holds a surfer. By adding media such as photos or videos, or others depending on your skills, you will be able to capture the attention of the Internet user.
It is difficult to measure the real direct return on investment of the content on your site. However, quality content, developed within the framework of an editorial strategy , makes it possible to gradually gain qualified traffic liable to convert thanks to the interest it arouses.
Leads are generated by information and not just products and services. With your expertise, you can therefore hope to increase your conversion potential.
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