Running a Facebook page to advertise your activities is one thing. But creating lasting relationships with your fans, building trust, expanding your audience requires a specific approach. By applying a few simple rules, you will have more fans, a better engagement rate, and excellent visibility. Here are 23 tips to help you liven up your page like a pro!. You can also manage your Facebook page from social media management.
Manage a Facebook page like a Pro!
Managing a Facebook page helps you develop your activities, but it requires more and more perspective and method. Don’t think that popping in once in a while to post a message or a photo will get you more fans and reactions. Facebook steadily decreases the natural reach of each post, and a small percentage of your fans see your posts.
As of this writing, don’t expect to exceed more than 5-6% engagement: Do you have 1000 fans on your page? About 50 to 60 will see each of your posts, no more!
I followed the presentation of Mari Smith, a recognized expert in Facebook marketing, during Social Media Day in San Diego. Mari put forward many very relevant points, and I will share them with you in excellent French. Here is the best social media management company.
How to manage a Facebook page
1. On Facebook, as on other social networks, use the same approach you might have when meeting someone. Be pleasant, engage in conversation, respond to comments and questions.
2. To fully understand Facebook, use the network as a simple member before adopting a professional presence. Get to know the best practices, the rules, watch how others are doing.
3The the more people you are, the more feelings you share, the more suggestions you will get, and the more interaction you get.4. If you send messages of joy and good humor to your fans, they will return it to you by commenting and sharing more easily.
5. Learn! Learn as much as you can in using Facebook and pro pages. See an example of a best manage Facebook page.
Some statistics on Facebook
6. Facebook was THE primary source of traffic generation in 2014 when I wrote this topic; this is no longer true in 2018, don’t go for it.
7. Only about 6% of your fans see your posts if you don’t pay to feature them. This percentage should drop further to reach 1 to 2%. Facebook justifies this by the saturation of the network, which has more and more members, shared content, and professional pages.
8. When a Facebook member logs in, there are between 1,500 and 15,000 potential posts that can be offered to them. This is why Facebook applies filters [this is the reason they give… ].
9. Facebook’s algorithm is based on nearly 100,000 different criteria to know what to show each member.
10. 82% of consumers use Facebook to reach a brand representative directly.
11. Here, here! The value of the Facebook stock rises in proportion to the decline in organic reach. Suffice to say that the litter is not ready to go up …
12. You no longer control what you post on Facebook, just as you do not control your fan base ( your contacts ). It is, therefore, crucial to retrieve email addresses by all possible means ( Facebook contests and free content ).
13. To follow what you want to follow on Facebook, use interest lists. The filters no longer apply. Encourage your fans to include your page in one of their records.
14. If you have a pro page, but you also publish information about your activity in public on your account, consider authorizing a subscription to your profile for these publications only. This will allow anyone who is not ‘ friends ‘ with you to still see your posts without them having access to your messages.
15. You need to set up a Facebook communication strategy, including illustrations (and videos). Visuals are the most used because they attract attention.
16. Use a graphic theme that identifies you; your contacts will recognize you more easily. And you will be able to pass marketing messages from time to time because they will look the same as your other posts.
17. Create emotion in your fans: make them react, encourage them to express themselves, make them essential people ( they are ), and thank them for what they said or for their intervention…
How to post on a Facebook page
18. Improve the organic reach of your posts by posting at different times throughout the day ( and night! ).
19. Mix up the types of posts, their frequency. Don’t always use the same format. Experiment with different message lengths.
20. Insert tags ( @nomdelapage ) to other pages, and do not forget to include a call to action ( call to action ) in your messages. Avoid ” Like If You Like” and others Leave a Comment that is banned by Facebook.
21. Don’t pay to promote content that doesn’t generate engagement. Post your posts regularly, wait to see if there are comments and shares, and improve the only positions that get people reacting.
22. Advertising on Facebook is an essential way to reach qualified contacts, far ahead of traditional sharing.
23. Do not hesitate to call on an expert to start and carry out your first operations. You will save cost and implementation time (but choose it well because some people deceive you ).
In conclusion!
I share everything that is said in this presentation. To manage several pages with a few hundred to a few tens of thousands of fans on totally different subjects, I make the same observations as Mari Smith.
Managing my Facebook pages allows me to generate traffic on my sites to interest my audience in my activities, to identify qualified contacts, to feed my mailing lists, and to develop my web presence. It is a (less and less) winning strategy, even if, as for any other channel, it is necessary to put some means in it (read “sous”).
The Modern Blogs 